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CASE STUDIES

Forget about Resume’s and Curriculum Vitae’s. My Case Studies will show you exactly what I have done previously. The what, where, why, who and how.

Case Study 1

CARPIGEON

CHANGING THE CAR BUYING MARKETPLACE

How I created an efficient sales funnel and increased conversions to 80% by designing a business that delivered test drives to your door.

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Case Study 2

BUDI

HELPING SOMEONE OUT WITH THEIR BUSINESS

How I designed a website, created marketing funnels and closed two contracts with two of the largest suppliers of white goods. Curry’s and Homebase.

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Case Study 3

MOTAQUIP

BRINGING MOTAQUIP PARTS TO GARAGES 

How I created a marketing strategy to spread the word of Motaquip parts. I also handled sales of 2500+ parts and assembled a team to further improve an automated parts uploading software.

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Case Study 4

BEEPI

RESEARCHING IF BEEPI WOULD WORK IN THE UK

How I wrote a report on competitor tactics, strengths, and weaknesses against Beepi. Used statistical analysis to identify a potential move to the UK market. Or if it could be replicated for a different culture.

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Case Study 5

DEALERDROP

AIMED TO CAPITALISE ON THE “WE’LL-COME-TO-YOU” VIP TREND

How I tried to modernise car dealers with a VIP chauffeur service. The business wanted to be a part of a growing trend among luxury car brands and their dealers: providing customers with assorted VIP transportation. Dropping off loaner cars, taking vehicles in for servicing and bringing test-drive vehicles to shoppers, so they didn’t need to go to the dealership.

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Case Study 6

GROUPE PSA

CLEARED £40,000 WORTH OF EX-STOCK IN ONE WEEK 

How I was asked by Groupe PSA and a major Peugeot dealer group to help create a marketing strategy to shift all of their old stock they had in a warehouse. Launched to thousands of customers, with viral growth. Clearing all ex-stock in one week. 900+ parts. Created efficient warehouse operation.

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Case Study 7

THE AUTOMOTIVE NETWORK

LAUNCHED NATIONWIDE BREAKDOWN COVER

How I worked with the Professional Recovery Magazine & AVRO to launch Pay As You Go Nationwide Breakdown Cover. Painstakingly called, visited and persuaded every single major recovery company to partner up with the business. 2500+ of them.

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Case Study 8

ONE CALL INSURANCE

CLOSING A CONTRACT WITH A LARGE INSURANCE FIRM

Invited by OneCall to partner with them in order to rescue their stranded roadside members where doubters said it wasn’t possible to gain a contract with such a company.

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Case Study 9

WILSONS AUCTIONS

UK’S LARGEST AUCTION GROUP

Asked by the UK’s largest auction group to rescue 100’s of vehicles every month. Transformed the opportunity into bringing in additional revenue to myself by gaining exclusive access to auctioned cars. Used exclusive access to out-bid competition on auctioned vehicles. Enabling me to re-market 7-10 cars a week.

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Case Study 10

DIAGNOSTIC TRAINING & SALES

DESIGNED ONLINE DIAGNOSTIC TRAINING COURSE 

How I imported white label diagnostic equipment from China, re-branded it in order to re-sell on ebay and direct to garages and DIY enthusiasts. Later designed online training courses to improve sales. Eventually invited by UK garage owners to train staff and install software. Taught over 1000 people. 400+ garages. 

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Case Study 11

CHINA PARTS

IMPORTING CAR PARTS FROM CHINA

I saw a growing trend of automotive parts being manufactured in China and many companies in the United States were importing them. I wanted to take a piece of this action for myself and bring the Chinese parts to the United Kingdom instead.

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Case Study 12

BREAKDOWN RECOVERY

COMPETING WITH EXISTING BREAKDOWN COMPANIES 

How I built a little company in the breakdown recovery industry, after purchasing one truck on a whim. Eventually landed a contract with major chauffeur company in Birmingham. And then ultimately carried out sub-contract work for companies operating under RAC, AA and the GreenFlag. Charging 3x normal prices in busy periods just because I could. The demand was there.

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Case Study 13

FIRST STEP INTO SELLING CARS

SELLING VEHICLES ON AUTO TRADER & EBAY

What I actually did to build a little business after leaving University. How I designed simple adverts to put on Auto Trader. I also made a little deal with a Warranty provider called WarrantyWise.

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Case Study 14

SMH FLEET SOLUTIONS

TRANSPORTING VEHICLES ON BEHALF OF NISSAN

When I needed to find work, I decided to find this company to offer my services to them. Ended up delivering cars on behalf of Nissan and Renault. To their new customers. Carried out demonstrations and took photos of everything. It was interesting to see how such a large fleet management company ran it’s operations. I was shocked to see.

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Case Study 15

MY FIRST START IN BUSINESS

USING CLEVER TACTICS TO MAKE A FEW PENNIES

How I saw opportunities in different areas to turn them into money making schemes. Moving from selling BCFC magazines, to sweets at school, to finally upgrading to learning about buying and selling cars in the back garden.

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Case Study 16

BROMSGROVE SCHOOL

SELECTED FROM OVER 2000 APPLICANTS

How I was selected from over 2000 worldwide applicants in order to achieve my educational goals. Learned the value of discipline and hard work. 8am – 9pm seven days a week. Captain of the football and rugby team. Competed in the athletics team.

Although I did get sent into detention nearly every single week without fail.

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Case Study 17

WEIGHT LIFTING

BEATING THE BENCH PRESS RECORD IN 2004

How I matched and then eventually beat the junior English bench press record for my body weight at 14 years of age.

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Case Study 18

WORCESTER COLLEGE OF TECHNOLOGY

EXPERIMENTED ON WORCESTER WARRIORS FOR DISSERTATION

How I completed a BTEC In Sport and Exercise Science. Coursework included physiology, human anatomy, bio-mechanics, psychology, nutrition, statistics and analytical procedures. The highlight was getting Worcester Warriors players to help me with final scientific dissertation. Made head coach transform their training methods.

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Case Study 19

DROITWICH BOXING CLUB

TRAINING WITH ENGLAND’S GREATEST BOXERS 

How I pushed myself and my friend to achieve great things in boxing. I gained a new perspective on what discipline and commitment can achieve. Also helped friend win National titles in boxing.

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Case Study 20

ASTON & WORCESTER UNIVERSITY

HOW I LEFT UNIVERSITY TO FOCUS ON A BUSINESS 

After being extremely bored in University twice, being forced to sit through lectures, with someone pointing a big stick at a powerpoint presentation, making me fall asleep. I decided to say screw it and left to focus entirely on a car sales business.

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Case Study 21

CHANGING MY MINDSET

DISCOVERING DAN PENA & HIGH PERFORMANCE PEOPLE

During my time trying to figure out how I could improve my businesses. I got heavily involved with sales and sales training. Each and every day I would seek to improve my ability to sell. Sort of like the gym but for the mind. I discovered a methodology that resonated with me.

There were four words that counted.

Just fucking do it.

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Are you ready to stop procrastinating and take action?

Complete my application form and let’s form a team. Let’s take on the world together and make your competitors bow down to the storm in the marketplace you will be creating.

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