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In-Depth Analysis

Comparing Cazoo to the top car retail businesses in the UK and USA

Why I Chose To Look at Cazoo

Alex Chesterman (founder of LoveFilm and Zoopla) is making big strides to see if he can change the way consumers view buying cars online through this venture Cazoo. They’ve been making huge strides, recently raising £240m. In 2 years they have raised £450m valuing their company at £2Bn. They are the fastest-ever UK start-up to hit a $1bn. I want to see how they compare to existing car retail companies and why exactly investors are flocking to them. Does their customer experience hold up to the competition?

Why Am I Even Writing This?

I’ve been hustling for jobs or new business opportunities. Anything that pushes and intellectually stimulates me. The challenge is that the companies I’m most interested in don’t have an open position that fits my background and level of experience (Wide range of experience growing businesses. Dealing with nearly every area you can think of. In the car sales and car parts sectors. Both e-commerce and traditional business sides too.) As part of my hustle, I’ve been setting up meetings with people I would consider successful in the industry. Those who have positions related to where I’d love to work at.

I can spot weaknesses in companies and know how to implement changes so the company grows.

I have created a few outlines showing people some ideas on how I could add value to their business and transform their operations. This blog post is just one idea I had to prove that I can add value.

In this post I have focused on discussing Cazoo, since it’s a company I’ve determined I would really like to work with.

Key Areas of Focus

The way I will be going about this analysis of Cazoo is by choosing certain key areas I feel should be the staple of any super successful online car retail business.

  • Money Back Guarantee
  • Test Drives
  • Online Search Capabilities
  • Warranty
  • Vehicle Documents
  • Photography
  • Content Marketing
  • Transparency
  • Brand Cohesion
  • Home Delivery

Comparing The Best Companies

In order to truly understand how Cazoo operate and how they will fare in the marketplace. I have gone ahead and ran an analysis of the very best businesses involved in car retail. See the chapters below for the full detailed analysis of each company.

  • Top 5 UK Car Dealer Groups (by revenue)
  • The largest USA online car retail start-ups
  • The largest car classified ad companies in the UK
  • Online focussed car retail start-ups in the UK
  • Well known car supermarkets in the UK
Preface

Key Areas In Detail

FEATURING STANDARD SETTING EXAMPLES

In this chapter I will give you a breakdown of each key area I will be looking at and the reasons why. I will also guide you through the various companies I feel set the standard in each given area. By providing an in-depth analysis with screenshots, you can then see how these compare to all the companies featured in the later chapters.

READ PREFACE
Chapter 1

Sytner Group

Top 5 UK Car Dealer Groups (1st By Revenue)

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 2

Lookers

Top 5 UK Car Dealer Groups (2nd By Revenue)

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 3a

Pendragon: Evans Halshaw

Top 5 UK Car Dealer Groups (3rd By Revenue)

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 3b

Pendragon: Stratstone

Top 5 UK Car Dealer Groups (3rd By Revenue)

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 3c

Pendragon: Car Store

Top 5 UK Car Dealer Groups (3rd By Revenue)

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 4

Arnold Clark

Top 5 UK Car Dealer Groups (4th By Revenue)

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 5

Vertu Motors

Top 5 UK Car Dealer Groups (5th By Revenue)

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 6

Carvana

The largest USA online car retail start-ups

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 7

Shift

The largest USA online car retail start-ups

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 8

Vroom

The largest USA online car retail start-ups

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 9

Auto Trader

The largest car classified ad companies in the UK

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 10

CarGurus

The largest car classified ad companies in the UK

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 11

CarWow

Online focussed car retail start-ups in the UK

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 12

CarSnip

Online focussed car retail start-ups in the UK

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 13

HeyCar

Online focussed car retail start-ups in the UK

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 14

CarGiant

Well known car supermarkets in the UK

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 15

Big Motoring World

Well known car supermarkets in the UK

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Chapter 16

Cazoo

The fastest startup ever to reach a $1 Billion valuation 

In this chapter I will give you an example of one company who I feel has set the standard in each specific area. Giving an in-depth analysis with screenshots, so you can see compare the world’s best companies, to those car retail businesses I have reviewed in the later chapters.

READ CHAPTER
Research Backed Insights

CAZOO

THINGS I FEEL COULD BE IMPROVED

I went ahead and interviewed many staff members of Cazoo, along with ex-contractors and previous Cazoo customers. Here I have put everything together to showcase the problems people are having and the opportunities that exist out there where Cazoo might be missing out.

VIEW INSIGHTS